More PR

Over time, you tend to run out of things to say on blogs, and I think I'm hitting that wall. It's not so much that you run out of stuff entirely, it's that you tend to repeat the same things over and over.

I'm rapidly finding out that running the game as a business very much falls into this category. You're never done with PR, web page improvements, enhancements to the newbie experience, game additions, etc, but there's only so many ways you can say "I worked on the web pages today." I suppose such is the drudgery associated with a business.

This pretty well explains what I've got to look forward for the next few weeks. I've found some new avenues to pursue regarding getting traffic to the site, and as usual there are articles to post and other PR work to be done. This is all slowly paying off, but it's definitely slow - I suppose like guitar, if everyone could learn it in two weeks, it wouldn't be impressive. The PR:4 thing is a real boost however, in that it shows that it's actually possible to improve things. I hope to hit PR:5 by the end of the year, but I suspect we're a long way away from that.

I just got more advertising set up for Alter Aeon on Top Mud Sites, though I suspect it will drive the same type of people as the Mud Connector. This market for players is really limited, but in the short term it's going to have to be our bread and butter.

(Another neat web site I stumbled across is Mud Stats, which collects periodic statistics from games and sorts them. Stats collection appears to be every few hours, so it's pretty up to date.)

On a somewhat depressing note, I shut off the Google ads completely and the overall newbie load does not appear to have changed by any noticeable amount. It's only been a few days so far and the stats may yet be bogus, but if it's really that hard to pull in true newbies the future of the game could be very questionable. I need to look at this a lot harder I suspect.