The final verdict on the Google Adwords click fraud incident I encountered a few weeks ago appears to be "declare it not our fault and have the customer eat it". I don't really blame them for not handling everything perfectly, but this is such an unusual circumstance that I have to believe they would pursue it harder.
Or perhaps its common to them, and only unusual to me.
Either way, I will not be using the content network in the future unless I restrict it very, very heavily. I might not use it at all - it really didn't bring me many decent hits anyway. I've hardly noticed a difference in the download numbers since it's been off.
My recommendation: the main Google search listings are fine, but avoid the content network unless you're willing to get bitten occasionally. I'll definitely be recommending caution with the content network to anyone who wants to listen to me.
Thursday, October 23, 2008
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