As I posted a while back, the AA website's page rank recently went up; since the site went from 2 to 3, there's been a factor of 1.5 increase in overall traffic to the site. Newbie logins, and Google Analytics stats all seem to reflect this general increase.
However, I'm not sure I buy it. When I look at the competitive analysis trend lines in Analytics, I see a pretty regular pattern leading up into December, then things start to look a little different. Going into January, it appears that the global amount of traffic in all categories has increased by the exact same factor of 1.5 I'm seeing on AA. I'm not entirely sure what to make of this. I've seen January increases before, but I never paid much attention to it. I always figured it was people waiting to go back to school, bored and without much to do.
One possibility is that the competetive analysis numbers I'm seeing are related to reclassification of the web site. When a page/site changes page rank, does Google reclassify the site to compare it to the new group? It's possible that the wierdness I'm seeing is simply the new competition in the new page rank category. It would be nice to have more information on this.
Whatever the reason, this influx of newbies is really refreshing. I can only hope that it's not a temporary blip, and that it continues going forward. For too many months did I work on the web site to see no gain whatsoever.
In other news, I found out the reason for the massive drop in players around the October time frame: competition. A rather large group of dedicated blind mudders for all intents and purposes got bored and left to go to another (very large) mud. I've learned several things from finding this out:
1) I need to pay more attention
2) My mortals are bored
3) It's possible to do what I want to do. The target mud has on the order of a thousand players on it. That's the short term goal for AA.
4) I'm slacking. This is my fault. See #1 above.
So I suppose I have a belated new-years resolution: I will pay more attention to the competition and what they are doing.
Wednesday, January 14, 2009
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